Professional Experience

05/2022-Present

Marketing Coordinator/ Social Media Manager at Apropo Studio
 

• Assist in the development and execution of integrated digital marketing campaigns for the collections represented by the showroom

• Create marketing materials, ensuring quality and brand consistency

• Conduct market research to identify trends and competitor strategies, contributing to the refinement of marketing strategies

• Utilize Google analytics to track website performance, analyzing user behavior and recommending optimizations that has led to a 18% improvement in conversion rates

• Manage social media accounts, creating and scheduling engaging content that has led to a 25% rise in follower engagement

• Manage email marketing campaigns, maintaining a contact list of ~4,000 and achieving an open rate of 30%

• Collaborate with cross functional teams to execute new releases, creating promotional materials

• Provide administrative support to the marketing department, including budget tracking, invoice processing, and maintaining databases

01/2022-05/2022

Marketing Intern at Apropo Studio

• Supported the marketing team in organizing and promoting collection releases

• Created and scheduled social media content

• Assisted in the design of print and digital marketing materials, maintaining brand consistency and visual appeal

• Conducted competitor analysis and market research, contributing insights that informed the development of new marketing strategies

12/2020-11/2021

Social Media Marketing Intern at Hey Universe

• Assisting in the creation and scheduling of social media content across various platforms

• Monitoring social media accounts for interaction and engaging with the audience

• Conducting research on industry trends, competitors, and target audience preferences

• Tracking and analyzing social media metrics an generating reports on growth and outreach

• Assisting in the coordination of social media contests, giveaways, and promotions