FALIERO SARTI

Social Media Graphic

A social media post advertising the release of Faliero Sarti's new scarf collection.

Story

In this project, I created a modern, chic social media campaign tailored for the scarf brand, Faliero Sarti. The objective was to create a captivating and sophisticated campaign that would resonate with the brand’s audience while aligning with Sarti’s contemporary style. 

Objectives:

The primary goal of the campaign was to showcase the elegance and versatility of the Faliero Sarti scarves. By infusing a modern and chic aesthetic, the campaign aimed to reinforce its brand while simultaneously captivating attention and engaging followers. 

Key Elements:

Visual Direction: I curated a visual direction that embraced modern chic, utilizing clean lines, bright filters, and high quality imagery. The visuals were carefully chosen to highlight the detail, beauty, and texture of the scarves.

Messaging: The campaign messaging revolved around the versatility of Faliero scarves. The messaging emphasized how the scarves effortlessly complemented various styles, positioning them an essential accessory of the modern woman.

Outcomes:

• The campaign successfully elevated brand perception, positioning Sarti as a purveyor of modern chic

• Engagement levels experienced a 14% increase, with heightened interactions of likes, comments and shared