PERO

In this project, I conceptualized and executed a whimsical and kitschy social media campaign for the brand Pero. The goal was to create an engaging and visually captivating campaign that resonated with Pero’s target audience and aligned with the brand’s identity. 

 

Objectives:

 

The primary objective of the campaign was to celebrate individuality, self-expression, and authenticity. By infusing a sense of whimsy and girliness, the campaign aimed to evoke curiosity, engage followers, and foster a deeper connection between Pero and its audience. 

 

Key Elements:

 

Graphic Design: I designed a visually appealing graphic that incorporated a vibrant blend of pastel colors, quirky patterns, and enchanting elements. The graphic served as the focal point of the campaign and effectively captured the whimsical spirit. 

 

Messaging: The campaign’s messaging revolved around embracing one’s inner girly spirit and embarking on a journey through Pero’s uniqueness. The messaging emphasized Pero’s commitment to celebrating self-expression. 

 

Engagement Initiatives: To enhance user participation, I devised engagement strategies such as encouraging users to share their whimsical moments using hashtags.

 

Outcomes:

 

• The campaign achieved its goals by increasing brand visibility and recognition

• Engagement levels surged, with a notable increase in likes, comments, and shares

• The campaign fostered brand loyalty through the sharing of user-generated content that aligned with the campaign’s themes

• The Pero brand became associated with creativity and self-expression among the audience