AVANT TOI
"The Work of Art"
A marketing campaign infographic for a capsule collection release.
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Story
“The Work of Art” presentation serves as a visualization of Avant Toi’s SS24 Capsule Collection for prospective buyers. It is a preview of the brand's additions and modifications to the pre-spring collection. This project aims to convey the essence of Avant Toi’s avant-garde approach by creating a captivating presentation that mirror’s the collection’s theme.
The introductory explanation engages the audience, and provides them with the history that led to the collection’s creation. Along with this, it explains the production process and fine tunings that exemplify the collection’s novelty. Following this, the depictions of style additions and modifications are clearly outlined for a quick understanding, and the color palette, font, and texture evoke an artistic sensation.
This graphic received an overwhelmingly positive response, effectively sparking a surge of interest. As a result, many appointments have been booked to view the collection. Its impact has served as a strong catalyst in generating heightened engagement and anticipation of the brand.